Marketing Funnel Blueprint
The three-stage funnel we plan for every business - 14 building blocks and 61 checkpoints, from first visit to first sale. Tick boxes, a funnel maths worksheet and the order to build it in.
- 3 stages - TOFU, MOFU and BOFU - built around one goal: a sale
- 14 building blocks, each with what to set up and what to measure
- 61 checkpoints with Final Work, Date and Comment columns
- A funnel maths worksheet and the order to build it in
Free. No card needed. It lands in your inbox straight away.
- 61
- checkpoints
- 14
- building blocks
- 14
- pages
The funnel we plan for every business, as a blueprint you fill in
A marketing funnel is the path a stranger takes to become a customer. This blueprint breaks that path into three stages, 14 building blocks and 61 checkpoints — what to set up, what to measure, and the order to build it in.
It is not a reading list. Every building block has tick boxes and its own Final Work, Date and Comment columns, and the funnel maths worksheet turns it into targets for your own business.
What is inside — the three stages
- TOFU — Get found — search engine optimization, organic content, content distribution, digital footprints, Google Tag Manager and Facebook Pixel
- MOFU — Capture and nurture — lead management, email marketing, Meta lead generation ads, call ads, WhatsApp marketing, retargeting and special offers
- BOFU — Close the sale — a sales pipeline with fixed stages, from new lead to won or lost
Why this one is different
- Built around one goal. Every block exists to produce a sale, and each one says exactly what to measure.
- Your numbers, not ours. The funnel maths worksheet works out your visitor-to-lead rate, cost per lead, cost per sale and return on spend from your own data.
- An order to build it in. Measure, capture, talk to who you have, new traffic, content — so money is never spent before the funnel can catch what it buys.
- 14 pages, no filler. Cover, how to use, the funnel at a glance, the three stages, the worksheet, the build order and notes.
Who it is for
- Business owners who spend on marketing and want to see where leads are lost.
- In-house marketers who need one plan that connects ads, content, email and sales.
- Freelancers and agencies who want a funnel framework to plan every new client with.
Enter your details and the blueprint lands in your inbox straight away.
How to use it
Read it top to bottom once
The three stages depend on each other. Traffic without capture leaks, and capture without follow-up wastes the lead.
Tick what is live
Every building block has checkpoints. Tick a box only when that piece is live and tested.
Fill in the worksheet
Put last month's real numbers into the funnel maths page and set a target for each line.
