Free marketing strategy for your brand
Free checklist

Digital Marketing Working Checklist

The internal working sheet we run for clients - 22 activities and 178 checkpoints, in the order we actually do them. Tick boxes, and a Final Work / Date / Comment block on every activity.

  • 22 activities, in the order we actually run them
  • 178 checkpoints, each one a single thing you can tick
  • Final Work, Date and Comment columns on every block
  • 13 pages, no filler and no padding

Free. No card needed. It lands in your inbox straight away.

178
checkpoints
22
activities
13
pages
Digital Marketing Working Checklist - 13-page PDF cover and inside pages

The working checklist our own team runs on

This is not a theory ebook. It is the internal working sheet Search Extension uses to take a website from zero visibility to compounding organic growth — 22 activities and 178 individual checkpoints, laid out in the order we actually do them.

Most SEO checklists you download are a list of tips. This one is a worksheet. Every checkpoint has a tick box, and every activity block carries its own Final Work, Date and Comment columns — so you can run it as a live project tracker instead of reading it once and forgetting it.

What is inside — the six phases

  1. Foundation & Research — brand entity setup, competitor analysis, business listings
  2. Technical & On-Page — technical SEO, on-page and meta checks, schema
  3. Content & Lead Magnets — content plan, lead magnet, email funnel
  4. Off-Page & Link Building — three sequenced phases of off-page work
  5. Media & Social — social and web media content development
  6. Authority & Community — forums, UGC, PR and community building

Why this one is different

  • Sequenced, not sorted. D-1 through D-22 is an execution order. Schema before content, off-page only after the technical base is clean — so you are never building on something that is about to change.
  • 178 checkpoints, nothing vague. No “improve your SEO” lines. Each item is a single thing you can finish and tick.
  • Built to be filled in. Tick boxes plus Final Work, Date and Comment on every block. Print it, or keep it open beside the work.
  • 13 pages, no filler. No 40-page padding to look substantial. Cover, how to use, contents, the work, notes.

Who it is for

  • Business owners who want to know exactly what their agency should be delivering each month.
  • In-house marketers who need a defensible plan of record instead of a scattered task list.
  • Freelancers and agencies who want a repeatable delivery process for every new client.

Enter your details and the checklist lands in your inbox straight away.

How to use it

01

Work top to bottom

D-1 to D-22 is an execution order, not a menu. Finish a phase before opening the next.

02

Tick as you go

Every checkpoint has a box. If it is not ticked, it is not done.

03

Fill the three columns

Final Work, Date and Comment turn the sheet into your own record of what moved.

Questions people ask first

Yes. Enter your name, email and phone number and the PDF is emailed to you straight away. There is nothing to pay and nothing to cancel.

A 13-page PDF. Print it and tick it by hand, or keep it open beside the work and fill in the Final Work, Date and Comment columns as you go.

No. Every checkpoint is written as one finishable task rather than as advice, so you can work top to bottom without having to decide what comes next.

D-1 through D-22 is an execution order, not a menu. Schema goes in before content, and off-page work only starts once the technical base is clean, so you are never building on something that is about to change.

Yes. Freelancers and agencies use it as a delivery process they can repeat for every new client, and as a plan of record to show the client each month.

The download is emailed to you immediately. If you tick the WhatsApp box on the form, a copy is sent there as well.

Get the checklist

Enter your details and the 13-page working checklist lands in your inbox straight away.