The working checklist our own team runs on
This is not a theory ebook. It is the internal working sheet Search Extension uses to take a website from zero visibility to compounding organic growth — 22 activities and 178 individual checkpoints, laid out in the order we actually do them.
Most SEO checklists you download are a list of tips. This one is a worksheet. Every checkpoint has a tick box, and every activity block carries its own Final Work, Date and Comment columns — so you can run it as a live project tracker instead of reading it once and forgetting it.
What is inside — the six phases
- Foundation & Research — brand entity setup, competitor analysis, business listings
- Technical & On-Page — technical SEO, on-page and meta checks, schema
- Content & Lead Magnets — content plan, lead magnet, email funnel
- Off-Page & Link Building — three sequenced phases of off-page work
- Media & Social — social and web media content development
- Authority & Community — forums, UGC, PR and community building
Why this one is different
- Sequenced, not sorted. D-1 through D-22 is an execution order. Schema before content, off-page only after the technical base is clean — so you are never building on something that is about to change.
- 178 checkpoints, nothing vague. No “improve your SEO” lines. Each item is a single thing you can finish and tick.
- Built to be filled in. Tick boxes plus Final Work, Date and Comment on every block. Print it, or keep it open beside the work.
- 13 pages, no filler. No 40-page padding to look substantial. Cover, how to use, contents, the work, notes.
Who it is for
- Business owners who want to know exactly what their agency should be delivering each month.
- In-house marketers who need a defensible plan of record instead of a scattered task list.
- Freelancers and agencies who want a repeatable delivery process for every new client.
How to use it
Work top to bottom. Finish a phase before you open the next one — the order is doing real work, it is not decoration. Fill in the Date and Comment columns as you go, and the sheet turns into your own record of what was done, when, and what it moved.
Enter your details on the right and the checklist lands in your inbox straight away.
