1. Introduction
- Client Overview: Grey Automation is a New Delhi business, run by its proprietor Ravi Goyal since 2020, that manufactures, supplies and services gate and shutter automation — rolling shutters, high speed doors, motorised and sliding gates, automatic doors, automatic barriers and the motors that drive them.
- Project Objective: Gate automation is a premium purchase. It is not something every household needs, so every visitor who does arrive matters. Grey Automation needed a website that was live, trustworthy and easy to act on, a Google Business Profile they actually controlled, and a system that captured every enquiry instead of losing it.
2. Challenge
When Grey Automation came to us, the business was close to invisible online, and the little that existed was quietly turning enquiries away.
The problems we found:
- The website was not live. Anyone who heard of the business and looked it up found nothing.
- The Google Business Profile was half set up, and the owner did not have owner access to it.
- The contact form did not work, so enquiries sent through it never reached the business.
- The mobile number on the website was wrong — a customer who tried to call could not get through.
- The design was dated, navigation was confusing and pages loaded slowly, so visitors left before reaching a product.
- Links were scattered with no internal linking, and meta titles and descriptions were not set up for search.
- There was no record of leads — not even a spreadsheet — so nobody could tell how many enquiries came in or what happened to them.
3. Strategic Solution
Understanding a premium buyer
A buyer looking for gate automation is not browsing casually. They have a specific need, a property to fit it to and a budget to justify. So we built for one goal: when that buyer arrives, they should stay, find their product and contact the business without friction.
One website, carefully curated
- Took the website live and curated it as a single, focused site for the business.
- Redesigned the pages to replace the dated look with a clean, modern layout.
- Fixed the core navigation so every product category is reachable in a click or two.
- Improved page load speed so visitors stay instead of leaving while the page loads.
Fixing what was losing enquiries
- Repaired every broken form so each enquiry reaches the business.
- Corrected the mobile number across the website.
- Cleaned up the scattered links and built proper internal linking between related pages.
- Rewrote the meta titles and meta descriptions page by page for search.
Google Business Profile
- Settled the claim on the Google Business Profile and got the owner full owner access.
- Completed the half-finished profile so it presents the business properly on Google Search and Maps.
A backend and a dedicated CRM
- Built a strong backend for the website, alongside the front end.
- Built a dedicated CRM so every lead is recorded in one place — replacing a process that had no record at all.
- Integrated the Conversions API, so lead data flows back to the ad platform and future campaigns can optimise towards real enquiries.
Content that keeps working
- Started publishing blogs across the website’s topics, so the site keeps adding pages that answer what buyers search for.
4. Results
- Online presence: Grey Automation went from no live website to a curated, modern website.
- Enquiries reach the business: every form now delivers, and the correct number is on every page.
- Google Business Profile: the owner now has owner access to the profile, which today shows a 5.0 rating on Google.
- Every lead is tracked: leads land in a dedicated CRM instead of being lost, and the Conversions API sends that signal back for advertising.
- Search foundations: fixed navigation, faster pages, proper internal linking, rewritten meta titles and descriptions, and a blog that keeps growing.
5. Conclusion
For a premium service like gate automation, the website is often the first and only chance to win a buyer’s trust. By taking the site live, fixing every point where enquiries were being lost, giving the owner control of his Google Business Profile and putting every lead into a CRM, we turned Grey Automation’s online presence from a gap into a working sales channel.
6. Call-to-Action
Is your website losing enquiries without you knowing? Let us find where the leaks are and build a site that works as hard as your business does. Contact us today.
