What is Digital Marketing?

Digital marketing is a type of marketing using the internet, computers and electronic devices through which any company can reach its target customer in a very short time by marketing its product, this is also known as online marketing. When a company launches a new product or any other product, they do marketing to make it reach the whole world. Marketing means contacting your customer at the right place and time. And in today's world, you have to contact your customer at the place where he spends all his time, and that place is the internet. In India, people of all classes use the internet. We use it and its numbers are increasing every day, whether it is a big or a small company, now everyone uses internet for marketing, in the same way as a company promotes the advancement of its product with big posters and pamphlets, online internet marketing and digital marketing can be done in the same way, be it offline marketing or offline marketing, the main issues of both are that one has to reach maximum people, in offline marketing one has to spend maximum money but in digital marketing one can reach people across the world without any expenditure.         

Types of Digital Marketing

Search engine Optimization (SEO)

Search Engine Optimization (SEO) it is the process of making your website/web pages better for search engines, so that it can run higher. SEO is a calculation of many tools that helps in bringing your website or channel to a high ranking in search engine results, which brings more organic traffic to your site or channel, which also increases your business.

On Page (SEO)

On-Page SEO is the process in which all the elements within a website are optimized in such a way that it looks good for both search engines and users. This includes title tags, meta descriptions, headings, URL structure, and the use of the right keywords in the content. Apart from this, attention is also paid to image optimization, internal linking, mobile-friendly design, page speed and user experience. The main objective of all these is to increase the search engine ranking of the website and give a good experience to the visitor. On-Page SEO strengthens the website at both the technical and content levels so that search engines like Google can understand your site better and rank it higher.

Off Page (SEO)

Off-page SEO is a process that includes the ranking of any website in which the main purpose is to increase the authority, trust and search engagement of the website. It mainly includes creating a website on contract, social media marketing, guest posting, blog commenting, forum posting, influencer authors, direct submissions, local listings and brand mentions. Through off-page SEO, your website gets links and mentions from other websites and platforms, which the search engines consider your site trustworthy and popular. This technique is very important to increase the popularity and traffic of the website, and your website's Competitive sites help you get ahead

Social Media Marketing

Social media marketing means using social media platforms to connect with your followers so that you can build your brand, increase sales and bring traffic to your website. This marketing strategy includes publishing great content on social media, engaging your followers, analysing your records and running social media advertisements. 

Five Important Elements of Social Media Marketing

1. Strategy - Before starting on any social media marketing platform, find out some points. What is your goal? How will social media help you grow your business? Do you want to build your brand? Do you want to grow sales? Is your goal to generate traffic to your website? What kind of content do you want to share?
2. Planning and publishing - Approximately 3.6 billion people use social media, so if you have a small business, you have to remain active on social media with consistency so that your future customers can be ready. You can publish a blog but before publishing, do proper planning. Publish the content of your audience's choice at the right time.
3. Listening and engagement - As your social media following and your business start to grow, anyway, the conversations related to your brand will also increase, which you will want to monitor. Through social listening, you get the opportunity to analyse and track the conversations happening about you and give your response. This is an important component of audience research, and for this, you can also use social media listening tools like Review Tracker and Audience
4. Analytics - While using social media, you would want to know how the market is performing, how many positive responses you have received in a month, how many people have reached you, how many people have read your social media post, what hashtag has your brand used?
5. AD Campaign - You can use social media advertising to promote your business. With its help, you can reach your audience in less time, improve content visibility, along with this, you can improve brand credibility, generate quality traffic and build a strong social presence.

Content Marketing

Content marketing focuses on creating, publishing and distributing content for your targeted online audience. In this, free content is created for the people so that they can be converted into customers, and the content is of many types, like news, videos, infographics, how-to guides, photos, blogs, etc. Content marketing helps the company to create brand loyalty, gives important information to the customers and creates interest in the customers, so that they will buy the company's product in future, and this the need of the customers need, giving them important information

Email Marketing

Email marketing is a digital marketing strategy in which you can develop a better relationship with your customers by sending them emails, and by providing further service to your products, you can sell your brand. Effective email marketing is that which can be converted into customers, and you can connect your first-time buyers with you for the long term. Prospects are people who have not become your customers yet, but they definitely have a chance of becoming your customers because they like your product. Email marketing gives you a better option to grow your business, especially for small businesses. Email marketing is a very good concept. Because through this, you can easily increase your revenue. Through this, you can reach many more countries and customers at a very low cost and can bring more traffic to your company's website.

Affiliate Marketing

 Affiliate marketing is a way of earning in which a person markets or promotes the product of a company in return for which the company gets some commission on every purchase; however, whatever commission given on that product depends on whether it is that product or not. Although there are many companies that run affiliate marketing programs so that they can make their product reach more and more people, and for this, whichever subject they recommend through their blog or website, that company gets a commission from this. Both the company and the marketing subject get a lot of benefits by working by joining affiliate marketing. It is very easy because with this every person who does online business can earn money, this is a better way especially for bloggers and YouTube  it is not approved by Google AdSense, the funny thing is that those bloggers who do business with Google AdSense believe that affiliate marketing is better than Google AdSense, the losses from this are more than Google AdSense  

Video Marketing 

The meaning of video marketing is to make your brand known to the right people by making videos for your personal matter, and to sell your video in such a way that people get interested in it, and people come to know about your brand. The video should not be too long, it should be between 30 to 60 seconds, and the title of your video should be such that the description of your video explains your business and the video. You should have your CTA in the first two lines of your description and use your business keywords as YouTube tags in your video, or use an HD quality custom thumbnail.