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A Complete Guide On Social Media Marketing
What is social media marketing?
SMM means promoting your brand, products, and services and building a good relationship with your customers so that you can achieve your goals quickly.Your most important work will be connecting with the right audience and connecting on the social media platform where they spend most of their time.
Benefits of Social Media Marketing
Trust me, there are valid reasons why you can use social media marketing for your company and your business.According to marketers who recently started working on social media marketing, the report some of the top benefits of social media marketing.
1. Boost your brand Awareness
Brand awareness is the most important thing. Brand awareness means that people are aware of your brand name or logo, or what you offer them, what quality your product has, and what they know about you. Let's imagine you want to buy shoes to gift to someone, and a friend of yours tells you to buy Nike shoes, and immediately a good-quality shoe with a tick on it, which is their logo, comes to your mind then it means this is brand awareness and this is very important so people get to know about your product and whenever they need anything related to it, they should first buy your branded product.
Brand awareness is very important so people get to know about your product, and whenever they need anything related to it, they should first buy your product.
2. Increase website traffic
Website traffic means how many users visit your website in a specific time period, which helps you understand how many potential customers you have.
If you want to know the traffic of your website, how many people are visiting your website in which time period, then there is a tool called Google Analytics, which tracks the traffic of your site.
Ways to Drive Traffic to Your Website
1. Content Creation
2. Topic Expertise
3. Organic Social Media
4. Website Analysis
5. Influencers
6. Email List Building
7. Community Engagement
8. On-Page SEO
9. Quality Backlinks
10. Video Marketing
11. Content Repurposing
12. LinkedIn Creator
13. SEO Tools
14. Historical Optimization
15. Voice Search Optimization
16. Local SEO
17. QR Codes
18. A/B Testing
19. Internal Linking
20. Technical SEO
3. Boost Conversion Rate
Conversion rate optimization is a very important process that increases the percentage of your visitors. Any visitor coming to your website and taking action like purchasing, signing up,free trial, demo, etc., is very important because the more visitors convert, the more leads you will generate and customers will grow, due to which your business will also grow.
Conversion rate has a formula, which is the number of conversions divided by the number of visitors and then multiplied by 100 to get your percentage. For example, if 40 out of 1000, the conversion rate is (40/1000)*100=4%
Here’s the formula
4. Increase loyalty with your Audience
Creating brand loyalty is very easy. First of all, we should know what is brand loyalty. Brand loyalty means sticking to a particular brand and continuing to buy products from it again and again because you have started trusting it and you like its quality too. You also like its feel when you use it, and if you find the same thing in another brand, then you will not buy it. You will go for your favourite brand.
10 Ways to Build customer loyalty
1. First, Understand Your Customer Needs
2. Focus on product quality, not just price
3. Improve your products with customer feedback
4. Offer discounts
5. Reward customers
6. Provide benefits to your customers with every product purchase
7. Communicate well with your customers
8. Showcase your best online reviews
9. Connect in a Deeper Way
10. Continuously improve
5. Increase sales
Increasing sales, first of all, you have to understand your customer, you have to offer them products, you have to offer services, you have to solve your customer's problem on the spot and create a strong online presence. Create a user-friendly website so that your new and old customers are attracted and buy your products. And positive reviews from customers will help you a lot in moving forward in your business.
7 Effective Ways to Increase sales
1. Improve your marketing, like social media platforms, emails and Google ads
2. Offer Discount
3. Do better customer service
4. Optimize Your Website
5. Socialize Her Online Social Proof Likes Positive Reviews Build Trust
6. Improve Sales Techniques
7. Offer free delivery
How do I create a strategy for social media marketing
Social media marketing strategy is an outline structure in which we have planned how to market our business on social media platforms so that we can achieve our goals.7 Keys of Social Media Marketing
1. Define Your Goals
2. Analyse Your Target Audience
3. Track and Analyse Results
4. Choose the right social media tools
5. Choose the right social media platform
6. Define clear objectives
7. Build community
8. Building brand awareness
What are the top social media platforms in India?
1. Facebook
2. Instagram
3. YouTube
4. LinkedIn
5. WhatsApp
6. Telegram
7. Pinterset
8. Snapchat
9. Twitter
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