An Ultimate Guide To Google Ads: Understanding A-Z Of Google Advertising

Multiple authors

31/07/2025

This topic is very interesting to many people, I have seen many people getting worried about Google Ads, someone is not getting sales, someone is not getting leads, someone is not getting the desired results and someone is not launching the campaign properly, which is quite interesting because we are talking about a company like Google and technology like Google Ads which is a next level in itself. The thing is that I personally have felt that Google Ads is a very good and effective marketing channel that can achieve very good results in a short period of time. Still, if you look at other methods of marketing like SEO, Email marketing, or Social Media, they definitely have results. Still, they also have some disadvantages of their own, and it is also clear that everything comes at a cost. Today I am blogging about Google Ads. I will try to complete almost all the things, but if there is something left, then I will keep linking to the main references.

So in this blog, I will try my best to share my experience while creating Google ads so that you can make good ads, ads that convey a little meaning. Till now, I have set up Google Ads for many businesses, and I will try to navigate your experience in such a way that you can easily achieve mastery in Google Ads. Google Ads is much more about the basics, principles, fundamentals, and strategy; it is not rocket science.

Getting Started with Google Ads

So Google Ads, a technology of Google itself, allows business owners to advertise on many properties of Google. Through Google Ads, you can reach your targeted audience very easily in just a few clicks. Google Ads has different ad placements, different types of campaign objectives, and different bidding strategies, which you will see further in the blog. I have written a detailed blog on bidding strategy in which I have explained each bidding strategy. Google ads are comparatively more costly than Meta ads. Still, the results of Google ads are very good when it comes to Meta ads. As a digital marketer I still believe that the best conversion rate comes from SEO but Google ads are no less which is very interesting because Google ads allows any business owner to drive traffic, leads and generate sales to their website which is obiously reflected in revenue, so overall if you want results today without putting in too much efforts and hard work smartly, so use Google ads.

What is Google Ads and How Does It Work?

Google Adwords was rebranded as Google Ads on 24th July 2018. Google has designed Google Ads in such a way that it provides such services for all advertising agencies, advertisers, marketing persons, and business owners, using which anyone can promote their business on Google and its various properties. Any business can promote its services, create an offering, and sell products. When Google ads run, the traffic on the website also increases. You can also run ads on YouTube with the help of Google Ads because Google Ads is tied up with many properties; through its Google AdSense platform, you can display your ads on their website as well, so that people visiting their website will be able to see your ad. This thing is very beneficial for branding your business, and your website also gets traffic from there. Google Ads generally works on Pay per Click method but as per my experience and deeper understanding Cost of clicks varies from x to y depending on the performance of the ad. google ads system is very dynamic where you bid each single time for your keywords and depending upon multiple factors like competition, bidding strategy, customer behavior and many things google decide on each single click like how much amount needs to be cut by google system. Although Google charges on the basis of clicks, it heavily depends on the Impression, Ad Rank, Quality Score, CTR, and many other technical aspects.