A Beginners Guide On Email Marketing

Multiple authors

3 mins | 11/02/2025

Email marketing is done when companies send out a letter from their business to the mailbox of people's mailboxes. This is how companies communicate with customers, build a product and develop a lifelong relationship.

This is a guide for the new ones, as well as those who want to improve on their developed strategy, to understand its importance and capitalise on the same.

What is Email Marketing?

Email marketing means sending emails to people you care about. These emails can contain offers, news, handy tips or information about your content and services. This is a cheap and easy way to reach people; here we can contact more and more people. Compared to social media, email reaches people directly, and they don’t miss it.

According to the study conducted by Google on behalf of the search extension:

4 out of 5 customers choose email as their preferred way of communication over other methods.
9 out of 10 marketers believe that email marketing plays a crucial role in their overall marketing strategy.
95% of people believe that email marketing is very profitable.

Importance of email marketing

Email marketing has become one of the most widely used and effective digital marketing strategies appropriate for any business. It provides the most straightforward, more personalised means to connect with potential and existing customers while keeping brands in touch with their audience all the time. By creating appealing emails, businesses can create long-term relationships, provide different valuable forms of information and promote their products and services at a much lesser cost than traditional means of advertisement, according to Comparative Analysis.

Here are some key reasons why email marketing is important:

Cost-Effective – Compared to traditional advertising, email marketing is cost-effective. There are very few costs engendered in using often free or cheap email marketing platforms.

High return on investment (ROI) – Research places the average return at $42 for every $1 spent, making email marketing one of the highest ROIs in digital marketing.

Creates Sustainable Customer Relationships - Email is a recurring touchpoint with their customers. Engaging the recipient periodically develops trust and keeps you front of mind. Whether through a newsletter, holiday message, or product announcement, email keeps you in front of your customers and develops a consistent relationship.

Straightforward to Automate and Scale - Automation tools make it easy to schedule and send emails to the right audience at the right time. There are an endless number of automated email actions you can prompt from welcome, birthday, re-engagement, etc. Essentially, it saves time and creates consistent actions.

Mobile-Friendly Contact - Today, the majority of emails are opened on a mobile device, which gives emails access to a person anywhere they may be. A mobile-optimised design will help ensure that your emails are readable and still look great, no matter what device they are viewed on.

Types of Email Marketing Campaigns

Many different types of email campaigns serve a purpose. Below are some of the most common:

Welcome Email - Welcome emails are sent to new subscribers, introducing your brand and what they can expect. They help set the tone for what future communications will be and include information like any special offers or useful resources.

Promotional Emails- Promotional emails announce sales, discounts, or other limited-time special offers. These emails are meant to provoke instant action and increase immediate revenue.

Newsletter Emails- Newsletter emails are more about providing continuing value with curated, updated, and insightful content opposed to promotional emails like blog posts or links to articles. But enliven your newsletter emails by adding tips or other information that your audience would like.

Transactional Emails - Transactional emails contain information that users expect after taking a certain action, such as a purchase or registration. Examples are: order confirmation, shipping status, password reset, etc. You can build trust with your subscribers by providing the information they expect, as well as offering a better user experience.

Event Invitations and Reminders - Get it out so it is most likely that users will engage, especially if regarding a webinar or a product launch, or even a live event. Get them to register, then send reminders sending the details you want them to generally see.

Email Marketing Tools and Platforms

To assist you in getting started, feel free to look into one of the following platforms:

Mailchimp – A good resource for beginners with a free plan and a more gentle learning curve.
ConvertKit – A solid resource for creators and bloggers
ActiveCampaign – A more robust automated marketing platform and strong CRM.
HubSpot Email Marketing - HubSpot's marketing platform is good for organisations using HubSpot's CRM platform.

The platforms mentioned do include features such as email templates, automated workflows, audience segmentation and performance data.

Conclusions

Email marketing is far from over; it remains one of the most valuable, cost-effective, and impactful ROI opportunities available to organisations today. With the right tools, strategy, and content, you can create long-lasting, long-term relationships, grow your audience, and accomplish your marketing goals.

Whether you're a start-up, a small business with a couple of full-time employees, or a large corporation, when it comes to opportunities as a marketer, email is unrivalled among the digital marketing channels. Now is the time to start building your email list, and all signs point to an active and engaged relationship that is purposeful.